Facebook Photo Update (Posted on February 13, 2017 at 01:51PM)


A year ago Brian Lucas and Loran Nordgren, professors at Northwestern University, performed a collection of studies on creativity. In one experiment, they gave participants 10 minutes to come up with as many creative ideas as they could. Then, they surprised the participants with an extra 10 minutes to finish completing the task. Before the additional 10 minutes began, they also asked, “How many extra ideas will you come up with?”

People underestimated how many new ideas they would come up with during the extra 10 minutes. And not just a little. On average, they came up with 66% more ideas than they predicted they would. What’s even more interesting: the ideas that came from the persisted effort were even more creative than ones generated during their first effort.

as reported by Nathan Kontny
CEO of Highrise http://highrisehq.com

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