Facebook Update (Posted on February 05, 2018 at 10:58AM)

This was the HBR tip of the day…love it. Very freeing and non-stressful approach to creativity. When I give workshops on creativity I find it people’s biggest complaint is that they’re being asked to be creative in an on-demand sort of way which creates stress which of course inhibits creativity! Try this instead.

Solve a Problem by Thinking About the Worst Possible Solution

If you need to come up with a new idea, stop trying to think of the best one. Instead, imagine the worst idea possible: What would be the wrong way to solve this problem? What do our customers absolutely not want? How could we make all of our stakeholders angry? Try to come up with ideas that would get you laughed at (or maybe even fired), and then work backward from there to find new ways of solving the problem. This process, called “wrong thinking” or “reverse thinking,” isn’t always easy to do. You can start by trying to see the problem as a beginner would. What would someone who knows nothing about the context suggest? When you give yourself permission to have bad ideas, you often come up with the best ones.

Adapted from “To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible,” by Ayse Birsel

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