This highly interactive seminar can be customized to the challenges faced by managers and supervisors, or can focus on the skills needed by associates in an empowered workforce. Beginning with a self-assessment of current strengths and liabilities, participants will learn six techniques for assertion, practice recognizing the differences in assertive, aggressive and passive styles of communication, as well as learn the secrets of successful negotiators. Strategies for dealing with difficult negotiators will be included. Use of case study and analysis groups make the training fun, challenging, and memorable because skills are practiced in a non-threatening way.