This seminar is designed primarily to persuade participants that conflict can be positive, problem-solving, and creative and that it's time to throw off negative associations that make people avoid it altogether or adopt the "I'll win, you'll lose" approach. Skills include sowing seeds of cooperation rather than just avoiding conflict, mirroring, stating positive intent, effective use of empathy, delivering "tough news" clearly but tactfully, managing escalating emotions, getting to the root of problems, making conflict safe and profitable, learning to think outside the box, and going for the WIN-WIN scenario whenever possible.